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Welcome to the heart of the STÄRK Hockey "Beautifully Brave" campaign, where we celebrate the strength, resilience, and beauty of women in hockey. Our exclusive graphic t-shirt is not just an apparel choice; it's a statement piece that speaks to the very core of our mission to change the narrative of women's hockey.

Campaign Goals: With the "Beautifully Brave" campaign, we aim to honor the struggles of those who have stepped out of their comfort zones to make hockey a more inclusive space for women. This unique graphic t-shirt features a sleek and minimalist design on the front, symbolizing the quiet strength that women bring to the game.

Design Breakdown
The back of the t-shirt depicts the resemblance of the female hockey journey to the stories of Shield Maidens in Scandinavian folklore. At a time where staying at home was the norm for women, Shield Maidens defied gender expectations and chose to fight alongside men as strategic leaders. 

The stories of these formidable female fighters are etched into the fabric of our campaign, symbolizing the courage it takes to step into a space traditionally reserved for men and to challenge the status quo. 

A Celebration of Battle Scars: This graphic t-shirt is more than just a piece of clothing; it's a celebration of battle scars and struggles that contribute to the strength of every woman. Unlike other hockey brands that often associate the sport with elite male performance, STÄRK Hockey delivers a bold statement, allowing women to proudly take up space in both the physical and digital hockey world.

Join the Movement.
"Beautifully Brave" is not just a design; it's a journey of self-appreciation. It's about embracing the risks, breaking barriers, and being loud and proud to pave the way for future generations of women in hockey. Wear this t-shirt with pride, knowing that you're part of a movement that demands to be seen and recognized.

Lightweight, Breathable and Comfortable
Favorite T-Shirt Quality
Statement of Empowerment